In my opinion, the advertising campaign for Go Girl energy drink degrades the intelligence of women. The ad asks "why do you drink go girl", and the woman replies "because I'm a single mom". Ridiculous! That is not a reason to drink it, rather only demographic branding on the part of the company. Nor-Cal Beverage Co., Inc., the manufacturer of the product, denigrates the woman's mind by assuming a woman cannot think of a logical, rational reason to drink it but rather she only has a herd mentality and will drink it because supposedly other women with a similar demographic profile drink it.
This company's marketing method is an affront to women's intelligence.
